Road Safety

Road Deaths

The most common cause of death among young people in the UK is road traffic collisions

Almost a quarter of cyclists killed or injured are children. Cycling accidents increase as children grow older, with 10-15 year olds' more at risk. Most accidents occur in urban areas and those travelling at peak/rush hour times.

The majority of cyclist accidents (92%) resulted from a collision with another vehicle. Wearing light coloured or reflective clothing during the day and reflective clothing and/or accessories in the dark increases your visibility. Always use lights after dark or when visibility is poor. Wearing a helmet aims to reduce head injuries if an accident does occur, absorbing impact and distributing the load.


Pedestrians Look out! Listen up! - Be aware when you’re out there

Around 11,000 pedestrians (aged 12-16 years) are injured in road accidents every year.

The number of children injured as pedestrians peaks at 12 years old when many start travelling to school on their own.

Most pedestrian casualties are believed to be due to the pedestrian failing to look properly – listening to music, texting and phoning friends are all distractions that can mean pedestrians are at risk of an accident.

Cyclist pictured at night in helmet and hi viz gearCyclists

Don’t be kept in the dark. Get yourself noticed with lights, a hi-vis jacket and a helmet.